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The face of the US consumer is rapidly changing. While multicultural Americans (Latinos, African-Americans, Asian -Americans and others) are projected to grow to over 50% of the US population by 2042, savvy marketers understand that this New American Market is already here in key desirable demographics.

How will these changes affect your marketing strategies?

How can today's best practices help you prepare?

Now in its second year, the 2014 PNW Multicultural Marketing Summit is designed to help you prepare for and win in the New American Marketplace.


The PNW Multicultural Marketing Summit is a one-day event to help innovative marketing practitioners like you strategize and capture your fair share of the multicultural opportunity.
Learn how to:
  • Transform your organization to fully capture the New American Market
  • Energize your current multicultural efforts to create game-changing results
  • Leverage the multicultural consumer to develop high impact product, channel and marketing strategies
Interact with and learn directly from leading national multicultural marketers who have embraced this opportunity for continued growth and leadership.



Testimonials from 2013 attendees:


"this was excellent -> can't wait to share what I learned!"
"So much great information. Definitely worth it! Look forward to next year."
"Great Summit - Very good content.helpful."
The New Multicultural Marketing Paradigm is supported by corporate partners, academia, and marketing agencies in the NW.
October 16th, 2014

University of Washington
Foster School of Business

Time: 8:00am - 3:00pm


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